It is obvious that coronavirus created an unusual and challenging environment for online retail businesses. From closing of stores and modified refund policies, to delays in delivery and completely changed marketing messages – all retail elements got hit by pandemic. However, these challenging times are the signal for businesses to adjust to the given conditions and revise their marketing strategies, together with business and operation models to give the best customer experience. Here we provide some tips the retail companies can use to adapt to the pandemic and retain sustainable revenue and high sales even during a crisis.
The latest outbreak in online shopping made retailers think about the modernization of their supply chain and contingency plans of order fulfillment. In this regard, we outlined the most important factors you should take into account, together with the efficient tips for you to implement:
Order Management Systems Key Points
Thinking about your OMS, be certain if it enables you to:
- Ease in switching fulfillment location on/off when the location (particular stores, fulfillment centers, regions, whole store chain) has no opportunity to manage, deliver or pick up orders.
- Ease in adding a new fulfillment location in case if other ones are unavailable (that can be implemented through a temporary or pop up website).
- Smoothly geo-routing rules setup and reconfiguration for quick settlement of various situations in the fulfillment locations (such as lack of workforce or when one location is less affected than another one).