Online Store 2.0 architecture
JSON templates, sections and blocks, so pages are assembled in the admin rather than hard-coded in Liquid
Editable without developers
Your marketing team rearranges sections and launches campaigns without booking development time
Fast on real devices
Core Web Vitals treated as a build constraint, measured on the mid-range phones your traffic actually uses
Structured content
Metafields and metaobjects model bespoke content properly, keeping it editable instead of baked into templates
Accessible by default
Semantic markup, keyboard navigation and contrast checked as part of the build, not retrofitted
Version controlled
Themes developed in Git and reviewed, not edited live in the admin where changes are lost
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