Shopify

Custom themes built on Shopify's Online Store 2.0 architecture — JSON templates, sections and blocks that let your marketing team rearrange pages, add content and launch campaigns without booking developer time. We build from your designs or evolve a theme you already run, keeping Liquid readable and the storefront quick on the mid-range phones most of your traffic actually uses.

The work covers responsive implementation across breakpoints, accessibility, and Core Web Vitals as a build constraint rather than an afterthought. We use metafields and metaobjects to model bespoke content properly, so product pages, lookbooks and landing pages stay editable in the admin instead of being hard-coded. Where a theme has accumulated years of edits, we can audit it first and tell you honestly whether refactoring or rebuilding is the better investment.

Private, custom and public apps that extend the storefront and admin where the app store falls short or where an off-the-shelf app would mean paying monthly for a fraction of its features. We build against Shopify's Admin and Storefront GraphQL APIs, using app extensions to place functionality natively in the admin and checkout, webhooks to stay in sync, and Shopify Functions for custom discount, validation, payment and delivery logic that runs inside Shopify's own checkout.

Typical work includes bespoke pricing and promotion rules, subscription and loyalty mechanics, product configurators, and back-office tooling shaped around how your team actually operates rather than how a generic app assumes they do. We are equally willing to advise against a custom build: if a well-supported app covers the requirement, that is usually the cheaper answer over three years.

Migration from Magento, PrestaShop, Shopware, WooCommerce, BigCommerce or a bespoke in-house platform. We start by mapping what actually needs to move — catalogue structure, variants, customers, order history, content and the integrations hanging off the old system — and what is better left behind. Data is migrated with validation at each step and reconciled against the source before anyone commits to a switchover.

Search visibility is where replatforming most often goes wrong, so URL structure and redirect mapping are planned before development starts, not patched afterwards. We run old and new in parallel until the numbers agree, rehearse the cutover, and stay close during the first trading days when real traffic finds the gaps that testing does not.

Connecting Shopify to the systems that actually run the business: ERP, PIM, CRM, WMS, accounting, marketplaces, and payment or shipping providers. We build integrations that expect failure — with retries, idempotency and reconciliation — rather than one-off scripts that work until the first timeout and then quietly drift.

The result is stock levels, pricing, customer records and order status staying consistent between systems without somebody reconciling spreadsheets on a Monday morning. Where an off-the-shelf connector exists and is well maintained, we will use it and configure it properly; where the business logic is genuinely yours, we build it.

Ongoing support for live stores: monitoring, third-party app updates and the theme changes that accumulate as the business evolves. We can work alongside an in-house team, cover a specific skill gap, or take full ownership of the storefront with agreed response times.

That includes getting ready for peak trading rather than reacting during it — load testing, checking app behaviour under pressure, and agreeing in advance who does what if something breaks on the busiest day of the year.

Auditing and improving storefront speed and conversion. Most Shopify performance problems are accumulated rather than architectural: apps left installed after a trial, render-blocking scripts, oversized imagery and Liquid doing work on every page load that could be done once.

We measure against real user data rather than synthetic scores alone, prioritise the changes that move revenue, and tell you which ones are cosmetic. Work covers Core Web Vitals, app audit and cleanup, image and font delivery, and checkout funnel analysis — with before and after figures so you can judge whether it was worth it.