Magento Performance Optimization: Tips & Techniques

Site speed is one of the most critical components to be taken into account in view of Magento optimization. Basically, site speed reports about site loading time and its speed when transferring from one webpage to another.

1. Find a Magento Optimized Hosting

The proper service provider can significantly improve the speed of Magento. However, it is critical to find a decent hosting and conduct research.

Hosting is the basis of the eCommerce store, that’s why you need to make sure that this basis is solid enough. One of the most frequent mistakes of the clients is that they often try to get the cheapest hosting from the market. First of all, they need to understand, that great hosting can’t be cheap and the cheap hosting can’t be great. Solutions for Magento optimization are often proposed by hosting providers. So, in order to find the best hosting for your store, you need to conduct the research first and consult with customer support.

Being the perfect variant for stores with low inventory or for recently opened stores, shared hosting allows many different websites to be represented on one particular server. Dedicated hosting, on the contrary, provides the particular server for one website only. So, when your stores’ traffic is big and you have lots of inventory, dedicated hosting can better save websites’ good productivity by having its own server.

In case your store deals with big amounts of traffic, it also possibly means that the website can reach its maximum potential on a shared server–on this occasion it is better for your website to reject a dedicated server.

2.MySQL database optimization

MySQL database is one more significant thing that can deal with your Magento Performance Optimization. Website databases require to be optimized when, in some cases, their commands are slow. So, MySQL represents a database which consists of your website data. It can include everything, from small list of store’s products to huge and substantial wishlist.

First of all, you need to collect MySQL internal statistics using mysqltuner script – it indicates what problems your database has and what requires to be solved. In order to have it, you need to install the Perl interpreter on the server.

3. Varnish installation & customization

The program that deals with caching the parts of webpages is called Varnish. It’s strongly encouraged to have the latest version of it – please note that Varnish can run on Magento 2.0, but in order to have it on Magento 1.x, it will require free extension by Nexcess called Turpentine. This extension is very widespread among many stores and represents Varnish Cache’s Best Practices.

4.CDN – Content Delivery Network

Speaking about delivery of the content, CDN is a regional servers’ group that deals with transferring static content. As it is significantly important, it’s highly recommended to subscribe to services of CDN, as it is not expensive and it facilitates static content (f.e. various files and videos, CSS/JS, images and other) more rapidly than your host. Among the best CDN plans there are such companies are MaxCDN, Cloudflare.

It is rather important to check with your host whether they provide CDN services, and if they don’t, it can make them think about possible ways to deal with optimization of Magento performance in a better way.

In terms of running a profitable website and, as a result, a successful business, it is essential to understand the importance of Magento site speed. Your website conversion rate depends on the site speed, and if your competitors have faster websites, it can cause the sales and your business in general. Having the site that loads faster, you will enhance your competitiveness and sustainability on the market for sure.