Fashion apparel retail
About The Client
Our Client is an international fashion retailer in Israel selling fashion accessories and cosmetics for both women and men. In the last few years, they have aggressively expanded their footprint and today have more than 180 stores worldwide. The client’s website is powered by Magento 1 and draws more than half a million visitors to the website every month.
Project Context and Objective
Our Client has successfully developed his Company to be one of the most successful fashion retail brands in Israel and was now keen to expand the customer base by taking orders from Palestine. He also wanted to optimize the website, set up a user subscription feature, and design and implement a customer loyalty program that will reward customers for repeat purchases. All this required several customizations
on the Magento platform.
Newsletter signup integrated with a reward system
We undertook a complete re design of the standard newsletter signup algorithm.As per the new algorithm, when a site visitor signs up for the newsletter, the system automatically creates a reward account for this user, and bonus points are awardedto this account.
This involved a complete backend development, customization of the page layout as well as cross platform and cross-browser support to ensure that the page performs consistently and seamlessly across operating systems and browsers.An additional functionality was added that allowed the user to subscribe to the mailing list from the checkout page and the user s account. All of these steps helped enhance customer loyalty.
Project Process and Methodology
Two Magento Developers from the Magedia team were identified to work on the project along with the Client s IT team. They were managed by a Project Manager from the Client s side who set the scope for the project. To ensure transparency, the team decided to adopt the Kanban methodology for the project as it is responsive to the changes that keep appearing as the project progresses. This helped the team to be flexible while setting priorities and stick to short cycle times to deliver the features planned. With this approach, the client could see quick results on the project.
With the teams operating in different locations and time zones, it was critical to have an effective communication process in place. Collaboration tools like Jira and various communication tools like voice and video conferencing were used to ensure that the teams were
aligned throughout the project implementation phase. These efforts were supplemented with daily meeting and progress reports that helped the teams to take stock, set realistic targets and be up to date on the progress achieved so far.
The solution developed was carefully tested at all stages before handing over to the client. It helped ensure 100% quality. Also, the
Magedia team was involved in DevOps practices implementation. This included administration work as well as setting up instances, their
deployment and resolution of issues if any. The team also helped with docker configuration updates.
Key Features and Highlights
- The client started accepting orders from Palestine
- The newsletter sign up process was improved and integrated with the reward system
- The client was able to improve the marketing efforts with customer promotions using the newsletter
- The entry into the Palestinian market, as well as website improvements, helped increase the customer base
- The various site improvements and market expansion efforts led toan increase in sales
- The client was able to improve the site stability and effectively handle a surge in sales
- Site improvements have helped to keep the site secure even during peak sales days
Read what the Client says about Magedia
After 2 years of cooperation with Magedia I can say with certainty that this team consists of developers who are always ready to solve any evolving problems in the shortest time frames. Good organization of the company is impressing. I always received the information about the tasks completed, despite the time difference between the Republic of Belarus and Los Angeles. I hope that very soon we will be able to continue our collaboration
The team of Magedia have consistently delivered excellent products for our organisation. They have helped us solve complex programming and development challanges and created solutions that are stable and that work very well. In all interactions they have been proffessional and produced high quality work with a keep focus on getting the details correct and delivering within tight timeframes required in our industry. I would highly recommened Magedia.
