Women’s lingerie brand
About The Client
Our Client is a leading American women’s lingerie brand specializing in loungewear, sleepwear,swimwear, and lingerie. With an estimated annual revenue of $18.7M, the Company is on its way to becoming an industry leader in this segment. Their products are available in over 1200 specialty stores, leading department stores worldwide and can be purchased online through their eCommerce store. The eCommerce store attracts over 67,000 visitors every month and speaks volumes about the brand’s popularity.
About the Project
The Client’s eCommerce store selling lingerie is powered by Magento 2 Commerce Cloud platform. The Client approached us with two requirements they wanted to upgrade the site from Magento 2.1 to Magento 2.3 and add new options to the site to improve the functionality and deliver an engaging shopping experience. The main reason to upgrade was to improve the site performance,keep the store up to date with the latest features and enhance the eCommerce store s security. The Client also wanted to reduce the 3-rd party integrations and other customizations on the website and use native Magento functionality as much as possible. This was to avoid conflicts and reduce site performance issues. Thus, the latest version, Magento 2.3, is loaded with new features to help improve the website’s performance and provide an engaging experience for both customers and the admin. Other areas where the Client was seeking help were Magento customizations that included the creation of new functionality and as well as ongoing support.
Web Accessibility options for people with disabilities
The objective was to make the site inclusive for people with disabilities. To make this happen the Magedia team integrated equalweb.com a solution that provides digital accessibility. This integration allowed the Client to provide an intuitive and seamless browsing experience to all visitors. The voice command, text reader option and color adjustment features have helped provide an optimum browsing experience and attract new users to the site.
Project Process and Methodology
Magedia team consisting of Project Manager and Developers was assigned to work on this project from Magedia. Once the project scope was defined the team decided to adopt the Kanban methodology for planning the various tasks at hand and keeping track of deliverables. The flexibility provided by the Kanban methodology helped shorten iterations and the team was able to deliver quick results on various tasks in the initial phase itself.
In order to put in place an effective communication process, the teams decided to convene daily meetings. These meetings helped the teams understand each other better, make clear the deliverable expected and set realistic timeframes for each task. Regular interactions via Slack and Skype and the effective use of project management tools like Jira ensured that all team members were aligned throughout the project development and implementation phase. All customizations and site improvements undertaken were carefully tested by the Magedia team to ensure proper quality before it was handed over to the Client.
Project Results
- The browsing experience has been enhanced to best meet the website user needs.
- The checkout page conversions have improved, thanks to the implementation of a user friendly address autofill option.
- An adjustable associated products feature has been created that allows shoppers to identify related products and shop more quickly and conveniently.
- The Client has increased the sales and customer loyalty through improved user experience.
- A new integration has been added to make the website user friendly for people with disabilities.
- Site performance has increased.
- Failed deliveries have been reduced thanks to the integration with loqate.com service that offers automatic verification of addresses.
- The conversion and completion rates have improved.
- A complete upgrade and customization of Magento have been done.
- Bugs have been identified and fixed as part of the ongoing support and bug fixing process.
